Selling technology to governments can be difficult even in a company’s home market. Doing it across multiple countries, each with its own procurement systems, local partners and buying processes, creates an entirely different challenge.
Vaelix is looking to make that process more accessible with an AI-powered platform designed to help technology companies identify and pursue public-sector opportunities across international markets. The company says more than 600 technology vendors are now enrolled on its platform, spanning sectors including cybersecurity, digital identity, health and laboratory technology, environmental and energy monitoring, space and quantum optics, and public-sector software.
Vaelix positions itself as an AI-native business-to-government market development company. Its platform continuously analyzes government demand across markets to identify tenders and framework renewals relevant to individual vendors. It also maps potential government buyers and local integrators that could help companies enter those markets.
“Most technology companies don’t lack a product that governments could use they lack the infrastructure to reach those buyers across multiple markets. Building a team or partner network country by country is simply too expensive for most companies. We built Vaelix to change that: using AI to continuously identify where the demand is, who the right buyers and local partners are, and where a vendor has a genuine route into the market, while keeping people on the ground for the parts that still require relationships and local execution.” — Spila Trakakis, Co-Founder, Vaelix
The challenge Vaelix is targeting is particularly pronounced in government procurement. Opportunities can appear on different procurement portals, in different languages and under different timelines. Technology companies entering a new country may also lack the relationships, references and local integration partners that can play an important role in securing public-sector contracts.
Traditionally, companies looking to expand their government sales internationally have relied on bid consultants, market-entry advisors or networks of local partners. Those approaches can work, but expanding them across numerous countries can quickly become costly and difficult to manage. Vaelix is taking a more technology-driven approach.
Its agentic system is designed to automate much of the early government sales process, from identifying relevant demand to researching buyers and potential local partners. Qualified opportunities can then be handed to a vendor’s sales team to pursue and close. The company combines that technology with a network of more than 120 local partners who can support activities that still require an in-market presence, relationships or local execution. That hybrid model is central to Vaelix’s strategy. Rather than operating solely as a software platform or as a traditional market-entry consultancy, the company is attempting to combine automated opportunity discovery with human support in individual markets.
Vaelix currently operates across the European Union, United States, Singapore and the Gulf, giving participating vendors potential access to government opportunities across several major procurement markets. International trade agreements have already opened portions of government procurement to foreign suppliers. Agreements such as the World Trade Organization’s Government Procurement Agreement provide qualifying companies from participating economies with access to certain public procurement opportunities above specified thresholds.
The practical challenge, however, is turning that theoretical market access into an actual sales pipeline. A technology company may technically be eligible to compete for a government opportunity abroad, but still needs to discover the opportunity, understand the procurement process, identify the relevant decision-makers and determine whether it needs a local partner or prime contractor.
Vaelix is betting that AI can make much of that process scalable. For technology startups and mid-market companies in particular, the approach could provide an alternative to building international government sales teams country by country. Instead of establishing a physical presence before knowing where demand exists, companies can potentially use data to identify the markets and opportunities where they have the strongest path forward.
With more than 600 vendors now enrolled and a growing international partner network, Vaelix is building its business around a straightforward premise: global government procurement may already be open to technology companies on paper, but AI could make it considerably easier for them to find a way in.
