Canada is the second-largest country in the world by land, but when it comes to growing startups, we often play small. Too many Canadian founders are leaving the country in search of better funding, larger markets, and stronger ecosystems. If we want to retain and grow global companies here at home, we need to rethink how we support our startups. Here’s where we can start:
1. Big companies need to take more shots on Canadian startups.
It doesn’t take much: reply to that cold email, give five minutes of feedback, or better yet, take their product for a spin. These small actions can make a big impact. Let’s look into our own backyard first. Here’s what some founders had to say on Linkedin about this:
“But let’s not forget the public institutions too—many of whom get big budgets to support startups, yet never buy from them. If you’re an accelerator, incubator, hub or any other descriptor that runs programs for founders, be their first customer! Our brilliant startups in Canada don’t need more pitch nights and award galas—they need commercialization in real markets.”
Another founder mentioned:
“Its not just about build Canada – it’s Support Canada – but the best is Test Canada Startups!”
Another founder on X posted this video on how they have zero customer base here.
Team Canada’s shining in Silicon Valley, but our startups need corporate Canada to fuel the next unicorns. 💰 Watch why we’re losing talent south and how to build a tech powerhouse at home @build_canada @EvanLSolomon @ddebow pic.twitter.com/9STmwwCD37
— Ali Nawab (@alinawab) May 14, 2025
2. Educational institutions need to play an active role.
From research partnerships to startup-friendly procurement processes, schools and universities can help founders go from classroom to company. Students aren’t just learners—they’re builders.
3. Accelerators need to focus on customer access and funding.
The real value of an accelerator isn’t just mentorship—it’s market. Programs should help founders connect with real customers and build revenue-generating businesses, not just pitch decks. We need more focus on revenue-generating businesses.
4. Startup media needs to broaden its lens.
We need more stories about up-and-coming founders and early wins—not just headlines about fundraising rounds or layoffs. Showcasing progress at all stages will inspire and attract the next generation of entrepreneurs.
Canadian founders don’t lack ambition as I previously wrote. What we need is a system that is supportive and value-driven that create an environment for companies to scale right here from Canada. I
