Email Octopus Review: The Most Affordable Email Marketing Platform?

Owning your audience is key, as the majority of content today is at the mercy of algorithm gods. If you’re planning to launch a new product or service, set up your email marketing as soon as possible.

There are many email marketing platforms out there, but EmailOctopus stands out as one of the simplest to use. Email marketing software can also be expensive, so as a startup or small business, you need to make every dollar count.

EmailOctopus was founded in 2014 as a side project by Jonathan Bull, who later teamed up with his brother Gareth to develop the platform. At the time, Gareth was running an SEO agency. They managed to bootstrap the platform to thousands of users. Initially, the platform was free (and still offers a free-tier plan) because the founders wanted people to use it. This turned out to be a fantastic marketing tactic, but in the long run, they had to monetize it. Low cost and affordability are great strategies for attracting new users.

Here are some highlights of the platform:

• Drag-and-drop content creation
• Easy integration with WordPress and other websites
• Simple automation features, such as welcoming new subscribers

Some social media users also had a raving review about the platform.

My business credit card stopped working and for the past two weeks my bank hasn’t been able to fix the technical issue. Super frustrating.

One of the tools I rely on (EmailOctopus) was about to miss a payment because of it and I figured they’d cut me off.

I was ready to pay… pic.twitter.com/sCrHzBzSSS

— Andrea Bosoni (@theandreboso) March 13, 2025

How much does EmailOctopus cost?

EmailOctopus offers one of the best user experiences in the industry—it’s incredibly easy to use. If you’re looking for an email marketing solution, give EmailOctopus a try. They offer a free plan for up to 2,500 subscribers, and their basic plan starts at $16 per month for up to 1,000 subscribers.

Final Verdict: Get started with email marketing

EmailOctopus should be at the top of your list when you are considering different email marketing software. It’s super simple to use and is very cost effect for those who are bootstrapping a business or running a small business.