Ask every founder in Canada what their biggest challenge is, and you’ll hear “fundraising.” Traditional VC options may not be suitable for all founders, but startups still require capital to scale. The investment crowdfunding platform Equivesto is pioneering this space in Canada by connecting businesses with funding. Founded by Ryan Correia and Alexander Morsink, the platform has reached a transformative milestone: $100 million in total funds raised. Remarkably, $50 million of that was raised in 2024 alone, highlighting a surge in interest among Canadian founders and investors for alternative fundraising solutions.
“This milestone isn’t just about numbers—it’s a reflection of growing demand for alternative investment and fundraising options,” said Ryan Correia, Co-founder and Managing Director.
“Until recently, private markets were out of reach for many Canadians, widening the funding gap for Canadian founders compared to international competitors. Platforms like ours help introduce new capital, promoting local investment and homegrown success.”
Alexander Morsink, Co-Founder and Managing Director, added, “This achievement underscores the need for accessible funding options in Canada. By bridging the gap in private markets, we’re not only empowering entrepreneurs but also encouraging Canadians to invest in their local communities.”
Equivesto’s co-founders believe that visibility and community-building are critical for founders looking to raise capital. “Our biggest piece of advice is to build your business publicly,” said Correia. “Too many founders attempt to operate in stealth mode, which can make raising capital challenging. Early visibility builds motivation, trust, and advocacy—what we call community. That community becomes essential in any capital raise, either as direct investors or as connections to potential investors.” Morsink echoed this sentiment. “Start building the community around your business and brand today,” he said. “It’s free and invaluable when it’s time to scale or secure investment.”
In 2024, Equivesto’s platform saw significant traction in sectors like Private Funds, Real Estate, and Angel Syndicates (SPVs). However, the co-founders stressed that industry isn’t the sole determinant of success.
“A successful round is more about a quality offering, an engaged community, and a well-thought-out marketing plan than it is about the industry,” said Morsink. Canadian startups and small businesses are increasingly turning to alternative funding models. “Traditional fundraising doesn’t always meet the needs of today’s founders due to high costs and limited access,” explained Correia. “We’re seeing more businesses explore alternatives that align better with their unique challenges and goals.”
Looking ahead, Correia and Morsink see technology playing an even greater role in shaping private markets. “In the next 5–10 years, we expect a more robust private capital market in Canada, with increased self-direction from retail investors,” said Correia. “Technology will improve the investment experience, ensuring it’s informed, secure, and compliant. AI will likely assist with decision-making, offering deeper analysis of opportunities and risks,” Morsink stated. “The intersection of technology and investment will only grow stronger, making private markets more accessible and efficient for everyone involved.”
As Equivesto looks to 2025, the platform is doubling down on its strengths in Funds, Real Estate, and Angel Syndicates (SPVs). “We’re committed to continuing the growth of equity crowdfunding in Canada,” said Correia. “That means expanding our team, enhancing our technology, and creating educational content tailored to Canadian investors.” Morsink added, “Our goal is to foster a thriving private investment ecosystem in Canada. We’re building the tools and resources needed to empower both investors and founders to succeed together.”
With its impressive milestone and forward-thinking vision, Equivesto is redefining what’s possible in Canadian private markets, paving the way for more inclusive and innovative funding opportunities.
