Toronto-based Fello Agency has emerged as a key player in the tech marketing space. Toronto-based Fello Agency has emerged as a key player in the tech marketing space. Founded in 2017 and led by Zach Ronski, Nurlan Sadvakasov, and Evan Shoub.
“We built Fello to work with the most innovative tech companies in the world. We wanted to be in rooms with people pushing the boundaries of what’s possible—founders, engineers, and visionaries solving massive problems,” says Zach Ronski, co-founder of Fello Agency.
“We also didn’t want to limit ourselves. The best agencies specialize, and we chose deep-tech, AI, robotics, quantum, and frontier technologies because that’s where real impact happens. We’re not just marketers—we help commercialize the future. When we look back, we want to say we helped bring world-changing technology to market.”
Since doubling down on tech, Fello’s momentum has been remarkable. “Every month, we’re bringing on new clients—companies building AI breakthroughs, next-gen robotics, cutting-edge software and even revolutionary chemistry,” says Ronski. Their decision to be industry-focused has paid off.
“We’re not a generalist agency—we are the commercialization partner for tech companies worldwide. Every day, we’re improving, refining, and scaling. The best tech founders understand that world-class products deserve world-class marketing. If you’re building the future, you need a partner that knows how to take it to market. That’s what we do.”
Fello Agency’s mission is to make companies impossible to ignore.
“We speak the language of tech—we don’t just ‘do marketing.’ We understand the space, the trends, and the nuances of selling technical products,” explains Ronski.
Fello positions its clients as category leaders using brand strategy, content, and community-driven growth. “Most agencies don’t know how to market deep-tech. We do—and that’s why our clients win.”
Marketing Tips for Early-Stage Founders
According to Ronski, one of the biggest mistakes founders make is ignoring marketing until it’s too late.
“First, track everything. Marketing without data is just guessing. You need real numbers to make smart decisions. Second, don’t burn money just because you raised. Smart marketing is about spending better, not just spending more. Third, invest in brand early. If you expect customers to take you seriously, your brand needs to look the part.”
He adds, “Lead with value. If you want people to buy from you, give them a reason—whether that’s education, content, or smart positioning. And finally, be customer-obsessed. Talk to your customers, understand their pain points, and build marketing that actually resonates.”
AI’s Role in the Future of Marketing
“AI isn’t just changing marketing—it’s redefining what’s possible. The companies that win are the ones who adapt fast,” says Ronski.
The biggest advantage isn’t just automation but becoming AI-ready. “Companies that properly structure their data today will dominate tomorrow. AI-driven personalization is making generic marketing obsolete, and AI agents are revolutionizing customer interactions, email outreach, and automation at scale.”
His advice? “Learn now. Experiment now. Build now. The biggest mistake companies make is waiting. AI is evolving faster than most businesses can keep up with. If you’re not actively integrating AI into your business strategy, you’re already falling behind.”
Key Trends in Tech Marketing
The marketing landscape is shifting rapidly, particularly in the tech sector. “One of the biggest trends is AI-native marketing strategies—companies leveraging AI to optimize, personalize, and automate are pulling ahead,” Ronski observes.
Another shift is the increasing investment in brand by technical founders. “For a long time, deep-tech companies relied solely on the strength of their product. Now, they’re realizing that marketing and brand positioning are just as critical to long-term success.”
Community-driven growth is also on the rise. “The best tech companies aren’t just selling products—they’re building ecosystems around them. Lastly, B2B marketing is starting to look a lot more like B2C. The best B2B brands are using emotion-driven storytelling, social media, and community engagement to win market share.”
Fello is scaling quickly, adding new clients, services, and initiatives to help tech companies succeed. “We’re also working on some great events with our partners to help stem amazing innovation in North America. These initiatives will bring together top minds in tech, foster collaboration, and push the boundaries of what’s possible,” Ronski reveals.
With its deep expertise in tech marketing and a clear vision for the future, Fello is in a strong position to grow further and solidify its role as a leading commercialization partner for groundbreaking technology companies worldwide.
