In an era where sperm counts have plummeted by 50% over the last five decades, the conversation around fertility is expanding—and men are finally getting a seat at the table. Hera Fertility, a rising startup in the health-tech space, is on a mission to reshape male reproductive care by making fertility testing and treatment more accessible, private, and effective.
“Sperm health is declining at an alarming rate,” says Thivaher Paramsothy, founder of Hera Fertility.
“If this trend continues, sperm health could hit zero in 25 years, putting human reproduction at serious risk. Yet, 50% of infertility cases are due to men, and they’re often overlooked in fertility care.”
Hera Fertility has built a streamlined solution that allows men to take control of their reproductive health without the traditional barriers of awkward clinic visits. The company’s approach is centered around an at-home model that delivers actionable insights and tailored treatment plans.
“At-home sperm testing means men can collect samples privately and mail them in for lab-grade analysis,” explains Paramsothy. “From there, they receive expert consultation, a 3-4 month optimization program with supplements and lifestyle adjustments, and seamless integration with clinicians if further treatment is needed.”
Launched just last month, Hera Fertility is already gaining traction in the fertility-tech space. With an ambitious goal of reaching over 1,000 patients this year, the company is riding the wave of a growing demand for at-home diagnostics and personalized health solutions.
“The response has been incredible. More men are recognizing the importance of fertility health, and they’re looking for convenient ways to address it,” says Paramsothy.
Hera Fertility emphasizes that male fertility is highly responsive to lifestyle changes. “Even small improvements can make a big difference,” notes Paramsothy. The company highlights key areas where men can enhance their reproductive health:
Nutrition and supplements play a vital role in supporting sperm quality, with essential nutrients like CoQ10, Omega-3, and antioxidants being particularly beneficial. Regular exercise and weight management help maintain hormonal balance and improve sperm health. Adequate sleep and stress reduction are crucial, as poor sleep and chronic stress can lower testosterone levels. Reducing exposure to toxins such as smoking, excessive alcohol, BPA (plastics), and heat sources like hot tubs or laptops on laps can also help preserve sperm quality. Lastly, getting tested early is essential, as many men assume fertility is only a female issue, but early testing can identify potential problems before they escalate.
The rise of Hera Fertility aligns with broader trends shaping the future of healthcare. According to Paramsothy,
“We are seeing three major shifts: at-home diagnostics, a focus on men’s health, and AI-driven personalization.”
At-home diagnostics are becoming increasingly popular as more patients seek lab-grade testing without in-person clinic visits. The focus on men’s health is growing, bringing much-needed awareness to male fertility, hormonal health, and preventative care. AI-driven personalization is also transforming fertility treatments, replacing guesswork with data-driven insights for more effective outcomes.
Looking ahead, Hera Fertility is preparing to scale its operations and enhance its offerings. The company is actively closing a funding round to accelerate growth, expanding its commercial sperm health test, and developing new sperm diagnostic tools for more precise treatments. Additionally, Hera Fertility is integrating in-house AI/ML models to better predict fertility outcomes, a move that could significantly advance personalized reproductive health solutions.
With fertility tech evolving rapidly, Hera Fertility is positioning itself at the forefront of an industry that has long neglected male reproductive care. As men increasingly seek proactive solutions for their fertility health, Hera Fertility is providing the tools and support to help them on their journey to fatherhood.
