What if learning how to sell, automate, and scale a company felt less like taking a Salesforce certification course and more like unlocking a new creative superpower? That’s the vibe Yash Tekriwal, Head of Education at Clay, is going for. Yash doesn’t come from the usual B2B playbook crowd. He’s taught high school, built an edtech company, dabbled in consulting, and now he’s at the helm of Clay University. The crash course for people who want to work smarter, faster, and a little more like a programmer… without having to learn how to code.
“It’s all about giving people the keys to scale their own creativity,” Yash says. “Not everyone wants to go through a four-week bootcamp. But four hours of Clay content and a weekend of practice? That might just get you hired.”
Clay’s early training material was just what you’d expect: a bunch of Loom videos walking through features. But things changed when Yash and team started asking users, mostly RevOps and GTM folk, what they actually needed.
“Turns out, no one wants theory. They want shortcuts to outcomes. Want to auto-enrich a CRM? Launch a signal-based campaign? Cool. Here’s the 30-minute course that gets you there.”
Every course now is bite-sized, skimmable, and designed to save you from the slow death of doing the same task 100 times manually.
But beneath the UX polish and curriculum structure lies a deeper educational philosophy that Yash has been developing for years. Clay isn’t just teaching clicks. It’s teaching computational thinking: the ability to break down messy business goals into elegant, automated sequences. It’s no-code logic, packaged for growth-minded operators.
“People call it automation,” Yash says, “but what you’re really doing is teaching people how to program their business without writing Python.”
He sees it as a democratization of leverage. You no longer need to be a Salesforce admin or Zapier expert to run a great GTM system. You just need the right mental model, and a stack that doesn’t make you fight for basic functionality.
This is where Clay stands out. Unlike traditional SaaS tools that box you into templates or linear workflows, Clay is built like an IDE, a development environment for your go-to-market ideas. You can prototype workflows, experiment with data signals, and remix outputs faster than your competitors can write a brief.
And because it sits atop 130+ integrations and APIs, Clay becomes a kind of connective tissue between your intent and your execution.
