The internet wasn’t built with interoperability in mind. Most valuable data, utility bills, royalty statements, insurance records, is still trapped behind credentials and fragmented portals. Deck is on a mission to fix that by building the infrastructure for user-permissioned data access at scale.
“There’s a massive universe of high-value data locked behind usernames and passwords,” said co-founder Fred Lavoie. “And until now, there hasn’t been a reliable, scalable way to access it.”
Deck began by automating utility bill retrieval, solving real workflow pain for property managers and energy-focused platforms. But the company quickly realized the challenge wasn’t unique to utilities. The deeper opportunity was to create a horizontal data layer, an API-based system to interact with any credential-gated platform.
“We thought we were building a ‘Plaid for energy,’” said co-founder Yves-Gabriel “YG” Leboeuf. “But it turned out the need was far broader. This is about unshackling user data across industries, from music royalties to healthcare claims to financial services.”
From Utilities to Royalties to Insurance
Before founding Deck, Lavoie and Leboeuf built Flinks, the open banking infrastructure that became the foundation of Canada’s financial data ecosystem and was acquired for $150 million. Now, they’re applying that same ambition to a much larger problem: unlocking the programmable internet.
Deck’s technology powers integrations across verticals as diverse as music royalties, healthcare claims, and insurance reimbursement. The same infrastructure that pulls electric bills from fragmented portals is now retrieving royalty statements for artists and explanation-of-benefits (EOB) data for health-tech startups automating claim appeals.
“None of this data was designed for interoperability,” explained Lavoie. “There are billions of dollars in unclaimed royalties and denied insurance payments simply because the data is too hard to access. Deck solves that with developer-friendly APIs that mimic how users interact with these portals, but at scale.”
And while many companies attempt to build their own scrapers or data bridges, most end up back at Deck’s doorstep.
“The first instinct is always: ‘Let’s build this in-house.’ Then they realize the anti-bot defenses, the session handling, the variability, it’s all a nightmare,” said Leboeuf. “Our superpower is that we’ve already solved those problems. We’re not just reading data, we’re automating action.”
Developer-First Infrastructure with Real-Time ROI
Deck’s primary users are engineering teams, CTOs, and product leads, builders who understand the pain of data fragmentation firsthand. The company’s platform supports both read and write operations, making it possible to not just retrieve a bill, but to trigger a payment, file an appeal, or sync data across platforms, all through secure, user-permissioned flows.
“We’re not vertical SaaS. We’re plumbing,” said Lavoie. “And good plumbing makes everything above it work better.”
The message seems to be resonating. Following the announcement of their $12M Series A and the headline “Plaidify the Internet”, coined in their TechCrunch exclusive, Deck saw over 400 new signups across 100+ verticals in a single week.
“It was validation that the pain is widespread,” said Leboeuf. “The need for user-permissioned automation isn’t niche, it’s foundational.”
Built for Builders, Backed by Experience
What gives Deck an edge isn’t just its tech; it’s the founders’ credibility. With millions of monthly users under their belt from Flinks, they know what scalable data access looks like.
Internally, the company fosters a culture of mission-driven teamwork. “We look for people who naturally align their work with the broader goal,” said Lavoie. “The best outcomes come from teams who can flex between roles and stay grounded in purpose.”
As the company expands its reach and explores new verticals, Deck is unlocking the infrastructure for a more connected, programmable internet.
