As property owners navigate rising operational costs and rising tenant expectations, a new proptech startup is positioning itself as a modern alternative to legacy property management systems. Brikli, founded by Jonathan Ouaknine, aims to consolidate the fragmented tools landlords have relied on for years into a single, intelligent platform.
“Brikli was born out of firsthand frustration,” said Jonathan Ouaknine, Founder and CEO @ Brikli. “Property management is still dominated by legacy software that’s fragmented, manual, and unintuitive. Landlords are forced to juggle accounting tools, leasing software, email threads, spreadsheets, and vendor coordination systems that don’t talk to each other.”
Rather than incrementally improving existing workflows, Ouaknine says the company set out to rebuild the experience from the ground up.
“We started Brikli to replace that chaos with a single, intelligent operating system, one platform where leasing, accounting, maintenance, tenant communication, and decision-making live together,” he said. “The goal was simple: make property management feel modern, automated, and genuinely enjoyable to use.”
The company is currently focused on residential and multifamily properties, particularly small to mid size landlords, though it has built the product with expansion in mind.
“Brikli is currently focused on residential and multifamily properties, with a strong emphasis on small-to-mid-size landlords,” Ouaknine explained. “That said, the platform is intentionally architected to support mixed-use and commercial assets as we scale. We’re building with long-term expansion in mind from day one.”
In terms of traction, the startup reports growing adoption and active usage among early customers.
“Brikli is gaining meaningful momentum, with adoption that validates the direction of the platform,” said Ouaknine. “We have active landlords using the product, multiple live pilots, and strong inbound interest from owners who are increasingly fed up with legacy tools.”
He emphasized that engagement, not just sign ups, is what stands out most at this stage.
“What’s been most encouraging isn’t just sign-ups, it’s engagement. Users are logging in daily, pushing feature requests, and treating Brikli as core infrastructure rather than ‘another tool.’ That signal matters far more than vanity metrics at this stage.”
At its core, Brikli is designed to centralize the day to day responsibilities landlords face, from rent collection to maintenance coordination.
“Brikli centralizes everything landlords deal with day to day: rent collection, financial tracking, lease management, maintenance requests, tenant communication, and reporting, all from a single platform,” Ouaknine said. “The platform is designed to automate repetitive work, including tracking payments, generating reports, and organizing documents, so owners can focus on decisions rather than administration. In practice, it replaces six disconnected tools with one clean, cohesive workflow.”
Artificial intelligence plays a central role in the company’s roadmap.
“Yes. AI is foundational to Brikli. It isn’t a bolt-on. It’s embedded across the platform to help interpret complex property and lease data, automate workflows, and reduce manual effort,” Ouaknine said. “The goal is for Brikli to operate as an intelligent layer in the background, handling complexity quietly while helping landlords stay ahead rather than react.”
The broader property technology sector is also undergoing change, according to Ouaknine, who sees a shift away from bloated systems toward more specialized, intuitive platforms.
“The biggest shift is away from bloated, one-size-fits-all systems toward vertical, opinionated platforms that reflect how operators actually work,” he said. “AI is accelerating this transition by making software more adaptive and far less manual.”
He added that user expectations are evolving rapidly.
“At the same time, landlords are demanding consumer-grade UX. If tools feel like they’re from 2005, people simply won’t tolerate them anymore. The future of proptech is fewer tools, smarter automation, and platforms that feel closer to modern fintech than legacy real estate software.”
Looking ahead, Brikli is focused on scaling adoption and deepening product capabilities.
“We’re moving aggressively to scale adoption,” Ouaknine said. “The focus is on shipping the workflows that make Brikli indispensable, with deeper financial automation and tighter execution across landlords, tenants, and vendors.”
“In parallel, we’re expanding distribution through partnerships and onboarding power users who help drive repeatable growth. The goal is simple: make Brikli the default operating system landlords run on and earn that position through speed, product depth, and KPIs that directly impact landlord ROI.”Proptech Startup Brikli Seeks to Replace Fragmented Landlord Software
