Ottawa is set to become the epicenter of Canada’s SaaS ecosystem this fall as SAAS NORTH 2025 returns to the Rogers Centre on November 5-6, 2025. Now in its ninth year, the conference is taking on a sharper focus with its first-ever unifying theme: “Future-Proof Your SaaS in the Age of AI.”
The event, long regarded as the premier gathering for software founders, investors, and operators in Canada, is zeroing in on one of the industry’s biggest inflection points — how artificial intelligence is reshaping product development, go-to-market strategies, and team building.
“SAAS NORTH is the best place to learn, scale, and raise capital,” said Neil Patel, Co-Founder of Neil Patel Digital. “If you’re building a SaaS company, there’s no better event to connect with investors and seize funding opportunities.”
This year’s programming promises to arm SaaS founders with concrete strategies for surviving and thriving in an AI-first world. Topics range from navigating the ‘same-SaaS syndrome’ in a saturated market to building AI-powered teams, hyper-personalizing offerings, and even leveraging AI in M&A due diligence. Attendees can also expect insights on SEO at scale, AI compliance frameworks, and tactics to maintain product-market fit in an era of constant technological change.
A Lineup of SaaS Heavyweights
Among the confirmed speakers are:
- Vitaly Pecherskiy, Co-Founder & CEO, StackAdapt
- Manuela Bárcenas, Head of Marketing, Fellow.ai
- Steve Toth, CEO & Chief Strategy Officer, Notebook Agency & seonotebook.ca
These leaders, alongside dozens of others, will share playbooks for tackling growth, innovation, and competition in a market being rapidly rewritten by AI.
AI has become more than a buzzword for SaaS companies. It’s now a fundamental driver of differentiation and scale. For founders, the challenge lies in adopting AI without losing focus, maintaining compliance, and standing out in an increasingly crowded ecosystem.
With sessions designed to provide both frameworks and hands-on tactics, SAAS NORTH 2025 is positioning itself as the go-to forum for founders who don’t just want to keep up, but future-proof their companies for the next wave of disruption.
Get your ticket here using the promo code TFP20 for 20% off your pass.
