In a world where corporate risk management has remained largely stagnant, Safe-esteem is rewriting the rules with its AI-driven approach. Founded by Filippo Marino, a former global intelligence leader at McDonald’s, the company is changing how corporations assess and manage risk—particularly in travel. Traditional methods are slow, costly, and reliant on outdated practices, but Safe-esteem offers a smarter, faster solution. “We’re replacing outdated risk models with AI-driven insights that are more precise and faster than ever,” says Marino.
For decades, corporate risk management has been bogged down by inefficient, outdated processes that fail to keep pace with today’s rapidly changing world. Traditional methods rely heavily on analysts who spend hours manually compiling reports based on anecdotal evidence and ordinal risk scales. These risk models, while prevalent, often lack the precision needed to properly address the nuanced realities of modern corporate travel. “Risk models have been driven by anecdotes and ordinal scales for years. We’re using big data and analytics for the first time,” says Marino. “The legacy solutions are simply not keeping up with the complexities of today’s risk landscape.”
Traditional tools, particularly those used for travel risk intelligence, operate on outdated principles. Companies are still relying on generic country-level risk ratings that fail to capture the granular data needed for precise decision-making. These systems don’t account for regional differences or individual traveler profiles, making it difficult for corporations to ensure the safety of their employees. “Current models often give blanket risk ratings—like labeling an entire country as ‘high-risk’—without taking into account the actual city or region someone is traveling to,” Marino explains. “It’s like comparing Rio de Janeiro to São Paulo; they’re completely different realities, but most risk models fail to capture that.”
Safe-esteem replaces the traditional manual process with data-driven insights tailored to individual travelers. Instead of relying on generic country-level ratings, the platform generates city-specific, real-time reports that adjust based on the demographic and behavioral profile of the traveler. The platform’s standout product, Safe-xplore, is designed to revolutionize travel risk intelligence. Traditionally, corporate security teams require analysts to spend between 7 and 9 hours compiling detailed reports for executives and employees traveling abroad. Safe-esteem’s technology condenses this work into mere minutes, providing a level of detail that surpasses anything the industry has seen. By leveraging over a million data points, Safe-xplore can analyze crime rates, accident risks, health infrastructure, and even factors like local medical care or political unrest, ensuring corporate travelers are fully prepared.
Safe-esteem’s solution isn’t just theoretical—it’s built to address the everyday challenges faced by large corporations in keeping their employees safe. With thousands of employees traveling for business at any given time, Fortune 500 companies are tasked with ensuring that they meet their legal duty of care.
In addition to serving enterprise-level clients, Safe-esteem’s platform is a cost-effective solution for smaller companies that may not have the resources for large security teams or extensive risk analysis. The AI-driven system offers them the same high level of protection typically reserved for Fortune 500 firms, making risk management accessible across the board. “The future of enterprise risk management is data-driven and AI-powered,” Marino adds. “Safe-esteem is at the forefront of this evolution, setting new standards for how companies manage risk.”
Whether it’s an unexpected natural disaster, a medical emergency, or political unrest, Safe-esteem’s AI platform enables corporations to stay ahead of the curve. With a focus on both the traveler’s safety and corporate compliance, it’s a win-win for companies looking to manage their global workforce’s risk exposure. From global enterprises to smaller companies, Safe-esteem’s solutions are essential in managing modern risks with precision and efficiency. With Marino at the helm, Safe-esteem is leading the charge toward a future where AI-powered risk intelligence is the norm, not the exception.
